Reinventing the voice of a legacy brand

When OpenTable launched in 1998, it changed how people made restaurant recommendations. Fast forward 25+ years, and the market looks a little bit different. From editorial outlets to competing reservation companies, there are more brands than ever vying to talk to consumers about where to eat—so brand voice is more important than ever.

My role: B2C copy lead, with occasional forays into B2B.

This includes overhauling the brand voice guidelines, overseeing daily copy and strategy for all social channels, email, paid ads, in-product messaging, marketing video scripts, and even knocking out some OOH ads. I also manage a team of freelancers, edit the B2B team to ensure brand consistency, work with the PR team to draft executive communications and speeches, and assist with executive presentations.