Senior Content Strategist + B2C Copy Lead

Oct 2020 - Present

• In charge of day-to-day copy for B2C email, social, paid ads, OOH, event collateral, and more

• Overhauled brand voice guidelines as part of rebrand
  

• Led launch copy and messaging for the launch of the Visa Dining Collection
  

• Responsible for concept and execution of annual campaigns such as holidays, Mother’s Day, and Valentine’s Day

• Work with a cross-functional team to shape strategies for incorporating AI into our creative workflow
  

• Helped launch CEO’s Instagram presence and responsible for drafting executive speeches + public comms in tandem with PR

Director of Marketing & Events (Grand Banks, Pilot & Island Oyster)

April 2018 - April 2020

• Oversaw over $1MM in event business across three seasonal New York City restaurants

• Increased business 20%+ YOY
  Responsible for creating annual marketing plan, managing public relations agency, and maintaining relationships with non-profit and brand partners

• Wrote and edited the employee handbook, marketing newsletters, and social copy

Associate Director, Brand Marketing, Bon Appétit and Epicurious

July 2016 - April 2018

• Created campaign strategies in response to advertiser RFPs, brainstorming custom content partnerships and managing execution of partnerships for Condé’s food verticals

• Managed chef talent and on-site sponsorship activations for events like Vegas Uncork’d, Chicago Gourmet, and the Sundance Film Festival

• Liaised with editorial and production teams to create co-branded video and print campaigns